Metaphors and analogies allow to transport the Client from one place of perception and understanding to another, in a non-linear and efficient way. Metaphors are designed to speak directly to that part of the human brain that was activated at the very beginning of mankind. The ability to understand metaphors was commonly inspired and developed by story telling, even before people knew how to write. It’s easy to understand metaphors, easy to remember and pass on. Metaphors pertain to many things at the same time – the client’s use of language, his/her knowledge, past experience or expectations. It is important to see relationships between things. Very often, metaphors comprise of extremely visual and realistic pictures, so that we can nearly hear the sounds and smell the surroundings and touch described objects. While trying to inspire a shift in a Client, it is important to try and appeal and relate to all senses. A metaphor has all auditory, visual and kinesthetic elements. By linking the unknown with the “known”, a metaphor allows the Client for a deeper and faster self-discovery. Then new and brave actions may follow.